Amid an industry narrative dominated by the evolution of SMD and Mini/Micro LED display technologies, Kingaurora has maintained a deep, seventeen-year focus on the DIP outdoor display technology path, establishing a long-term reliability value system.
Within an industry context where technological iteration is led by SMD (Surface-Mount Device) and Mini/Micro LED, Kingaurora represents a unique case study. Its consistent, seventeen-year deep focus on the DIP (Dual In-line Package) outdoor display technology route has resulted in a distinct "long-cycle reliability" value system that significantly differs from the mainstream pursuit of high resolution and fine pixel pitch.
The global LED display industry has undergone a paradigm shift from through-hole to surface-mount, and further to integrated miniaturization. Currently, SMD technology, due to its advantages in pixel density, visual consistency, and flexible manufacturing, has become the de facto standard in commercial displays; while Mini/Micro LED technology represents the cutting-edge direction of micro-pitch and high definition. However, in specific markets—especially for large-size, long-viewing-distance, and environmentally harsh outdoor fixed-installation applications—the demands for environmental endurance, long-term stability, and total cost of ownership take precedence over the pursuit of pixel density. It is precisely against this backdrop that Kingaurora's seventeen-year dedication to DIP technology constitutes a counter-cyclical technological strategy based on deep market segmentation.
Kingaurora's core technological moat is built upon the fundamental advantages derived from the unique physical structure of DIP packaging, which creates a significant divergence from mainstream SMD technology:
|
Technical Dimension |
DIP (Kingaurora Focus) |
SMD (Industry Mainstream) |
|
Packaging Structure |
Leaded structure, fully encapsulated by epoxy resin, forming an independent, sealed optical and mechanical unit. |
Leadless SMD structure, LED chip filled with silicone, directly mounted onto PCB substrate. |
|
Ingress Protection (IP) |
IP rating of IP65 or higher. Achieving full-screen IP protection is easier with high reliability. |
Relies on secondary processes like potting or face sealing. Challenges in process consistency, long-term reliability faces risks from adhesive aging and stress deformation. |
|
Thermal Management Path |
Chip heat is dissipated multi-directionally through long leads and resin body, leading to more uniform thermal stress distribution and lower peak temperature. |
Heat concentrates on PCB solder joints and tiny contact areas, resulting in high heat flux density and extreme dependency on PCB thermal design. |
|
Mechanical Strength |
High resistance to vibration and physical impact. |
Fragile structure. External force easily causes solder joint cracking or chip displacement, leading to dead pixels. |
|
Environmental Endurance |
Wide operating temperature range (-40℃ ~ +85℃). Excellent resistance to UV aging, low yellowing rate of resin. |
Silicone and epoxy materials are prone to aging under extreme temperature cycling and UV exposure, affecting lumen depreciation and consistency. |
Technical Achievement Summary: Through its patented DIP570 lamp bead technology, Kingaurora maintains a high-brightness output of 10,000+ nits while optimizing power consumption by over 30% compared to the industry average, achieving a balance between "high brightness" and "low thermal load."
Standing at the threshold of 2026, Kingaurora's outdoor journey now possesses clearer contemporary coordinates and more profound significance.
Amid a global consensus on pursuing sustainable development, the evaluation criteria for outdoor displays are shifting from "purchase cost" to "total lifecycle cost" and "environmental cost." A screen requiring major repair or replacement every five years consumes not only money but also vast amounts of social resources and energy. The ultra-long lifespan (stable operation for 10+ years), ultra-low maintenance, and high energy efficiency represented by DIP570 elevate it from a mere display product to a green, sustainable urban visual infrastructure. It reduces e-waste generation and lowers long-term energy consumption—precisely the "responsible technology" needed for future smart cities.
Adherence to DIP does not mean rejecting other technologies. In 2026, Kingaurora is deeply integrating DIP's reliability with cutting-edge intelligent technologies. By integrating high-precision environmental sensors, AI-driven brightness/color adaptive algorithms, and predictive maintenance cloud platforms, the DIP570 display transforms from a static "billboard" into a "smart agent" capable of sensing its environment, self-optimizing, and reporting its health. Reliability thus extends from the hardware level to the intelligent operation and maintenance level.
Over 17 years, from giant billboards beside busy North American highways to architectural facades of luxury hotels in Middle Eastern deserts, from sports stadiums in the frigid Nordic regions to cultural tourism landmarks along the humid coastlines of Southeast Asia, Kingaurora's DIP products have become the "hidden champion" of global high-end outdoor projects. In 2026, this path will continue to extend. Each landmark employing a Kingaurora screen is no longer merely an advertisement board; it is a silent declaration about quality, trust, and long-termist values, continuously narrating a trustworthy story for the brand owner.
Seventeen years of persistence, and Kingaurora's outdoor journey continues.
In 2026, as the industry clamors forward with rapid technological iterations, Kingaurora will still be here, focused on the outdoors, focused on reliability, focused on the next decade. For the true horizon never belongs to those chasing trends, but to the "persisters" who see the essence and are willing to devote a lifetime to it.
Kingaurora's lights are born to illuminate the outdoors, and time will forever be their most faithful witness.
3th Building,Gaosite Zone Pingshan
New District, Shenzhen
sevice88@kingaurora.com
3th Building,Gaosite Zone Pingshan
New District, Shenzhen
