Advertising is the center of all businesses around the world, and getting that part right is the difference between success and the slow, painful death of a business enterprise. There are many forms of advertisements, with some dating back to the industrial era. Even back then, people understood the importance of using catch phrases and images to attract the attention of buyers.
Not much has changed today, save for the quality and the options available for business. One of the most used forms of advertisement is the use of flexible LED lights. We will be looking at the types of LED advertising, how they affect the health of the business, the benefits they bring to the table as well as the upcoming trends that are transforming the business landscape.
LED displays come in varying types, each dealing with a specific function for a specific niche. The following are the main types of LLED screen displays that are commonly used in the advertisement world.
Type of Display | Description | Features | Ideal Locations |
Outdoor Displays | Large, effective LED advertisements on buildings in populated cities. | Excellent picture quality, ideal for advanced ads, visible in daylight. | Highly populated urban areas |
Synchronized and Unsynchronized Displays | Transmit non-grayscale images in auto-play mode. | Display advertisements with characters and texts, effective through repetition. | Airports for vital and regularly updated information |
Conventional LED Displays | Mounted on steel structures along roads in urban settings. | Large and bright for visibility at high speeds, used for advertising and traffic information. | Roads leading in and out of urban settings |
Industrial Indicator LED Displays | Used in malls, supermarkets, exhibitions, and highly populated areas. | Connected to control systems for continuous display of ads and vital data (temperature, weather forecast, etc.). | Malls, supermarkets, exhibitions, fairs, and other highly populated spaces |
Curved LED Display Boards | Erected at the center of road roundabouts or intersections. | Curved screens forming a perfect circle, effective for disseminating information with an artistic touch. | Center of road roundabouts or road intersections |
Using LED advertisements could be the best decision you ever make for your business. Some of the notable benefits of using LED advertisements include the following.
Compared to LED light combinations and static billboards that only display images and other graphic materials, LED advertising screens bring out the creativity in people since there is an unlimited number of ways that you can present the ads to the audience.
You can combine texts, audio, videos, and images in any number of ways using the most colorful flashing formats to create some unique and eye-catching displays. Using animated ads is more beneficial to a business because they leave a lasting impression in the mind of the audience.
However, there is no guarantee that using LED displays for ads will bring your business all the publicity you are looking for. You still have to do the legwork in terms of creating engaging material that will keep the audience hooked long enough to stir a need for your products and services. A creative medium requires good content for it to work.
In the past, when it came to using magazines and newspapers, billboards, TV, or radio, there was a limit to how much content you could squeeze into the space or the time slot provided. To make the best of what was provided, many businesses had to strip down their ads to their bones, just leaving the important details intact. That reduced the impact of the ads significantly.
With LED advertising, however, you are not limited by space or time. You can add as much information as you want and simply sequence it in an orderly and understandable format that can be replayed for as long as you want. This gives you some flexibility when it comes to choosing the message you want, the duration and format, and the time you wish to have it seen.
Kingaurora as one of the Top 5 led screen manufacturers in world,has over 10 years of experience in manufacturing LED advertising screens and outdoor LED displays. We have provided LED screen services to multiple publicly listed companies and are your loyal partner in choosing an LED screen supplier.
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