Anchoring Long-term Value Amid Uncertainty: Technological Perseverance, People-Centricity, and Time-Tested Choices in 2025
In 2025, amidst reshaping global trade patterns, diverging technological routes, and diverse value standards, the outdoor LED display industry faces profound transformation and critical choices. Kingaurora remains clear: the true path is never a shortcut chasing short-term trends or flashy data. We have chosen a course based on long-termism, anchoring our core value deeply in product reliability, customer trust, and the test of time.
This year, with technological perseverance as our pen and customer trust as our ink, we wrote an answer about "light" in an era full of variables.
While SMD (Surface-Mount Device) technology has become the mainstream discourse in the industry due to its advantages in high resolution and slim design, we continue to devote resources and faith to the deep cultivation and innovation of DIP (Dual In-line Package) technology. This stems from a profound understanding of the essence of outdoor displays: in harsh outdoor environments such as highways, skyscraper rooftops, and stadiums, equipment must first be "industrial heavy-duty machinery" capable of operating stably and enduringly in wind, frost, rain, snow, scorching sun, and salt spray, and only secondarily a "display terminal" providing visual presentation. Here, ultimate reliability is far more important than ultimate pixel density.
This year, our persistence is fully reflected in the launch of the "A Pro Series". At the heart of this series is our independently developed DIP570 lamp bead technology, honed over 16 years. Compared to the SMD structure, the LED chip in a DIP lamp bead is completely encapsulated by epoxy resin, forming a robust, independently sealed unit with inherent superior waterproof, dustproof, and physical impact resistance. This fundamental advantage in physical structure is the foundation for ensuring the screen’s lifespan of 8-10 years or even longer in complex outdoor environments.
Through our independent encapsulation process, we achieve full-chain control over lamp bead materials, optical curves, and consistency, enabling them to withstand extreme temperature tests from -40℃ to 85℃, meeting the rigid demands of global projects ranging from the deserts of the Middle East to the frigid cold of Northern Europe.
Our persistence is further reflected in the relentless pursuit of "true energy efficiency". In the face of global energy concerns and customers' long-term operational cost pressures, we make "high brightness" and "low energy consumption" no longer a choice. The A Pro series leverages the high luminous efficiency of the DIP570 lamp bead and an optimized power supply system, achieving high brightness of 8000-10000 nits while setting an energy efficiency benchmark of "one kilowatt-hour per square meter per day", saving up to 30% in electricity compared to similar products.
8-10+ Years – Service Life in Outdoor Environments
-40℃~85℃ – Operating Temperature Range
30%+ – Year-on-Year Energy Saving
2 Million RMB – Electricity Cost Savings Over 10 Years for a 300㎡ Screen
Technology is cold, but the process of applying technology and serving customers must be warm and people-centric. In 2025, the "people" defined by Kingaurora include the fellow Kingaurora team members who strive together, the global customers who place their trust in us, and the ecological partners who collaborate with us.
We deeply understand that all technological breakthroughs and quality stability ultimately stem from the professionalism and craftsmanship of every engineer, production line worker, and business partner. It is this team’s 16-year focus and dedication to DIP technology that has built a complete technological moat from chip encapsulation to system integration, enabling us to provide "tailored" customized solutions for special environments such as the high temperatures of Saudi Arabia and coastal salt spray. This spirit of craftsmanship—"doing one thing to the extreme"—is our most valuable asset.
We always think from the perspective of the customer’s Total Cost of Ownership (TCO). Faced with external challenges such as U.S. tariff increases, customer cost pressures have surged. We provide not just products, but systematic cost-reduction and efficiency-improvement solutions. Our outdoor B PRO Tin-Grid Screen, with a transparency design of up to 62%, significantly reduces building wind load, saving customers considerable steel structure and foundation engineering costs; its lightweight characteristics also reduce transportation and installation costs.
By establishing local service outlets and strategic partners in major global markets, we have built an agile and reliable service network. This ensures that no matter where the project is located, customers can receive timely pre-sales support and efficient after-sales response, extending the reliability of "Intelligent Manufacturing from China" into an excellent service experience covering the entire product lifecycle.
True choices require the tempering of time to reveal their value. In 2025, feedback from the market and customers provided the most powerful endorsement for our strategic focus over the past years.
In the world’s most demanding engineering projects, Kingaurora displays have become the "needed" option. Whether on hurricane-prone coasts of the Americas or in ultraviolet-intense Middle Eastern deserts, customers ultimately choose us for "peace of mind"—peace of mind that the equipment will operate stably for 8-10 years in extreme environments, and peace of mind that operational costs are clear and controllable. These screens standing in corners of the world are like silent monuments, validating the correctness and irreplaceability of our technological path.
The most precious wealth is the praise passed by word of mouth among customers. From North America to South America, from the Middle East to Europe, the "Kingaurora" brand label is equated with "quality", "professionalism", and "durability". This reputation, accumulated through countless successful projects, is a brand asset that cannot be bought with any short-term marketing expenditure.
Looking ahead to 2026, the road ahead remains challenging, but Kingaurora’s direction is clear: we will continue to advance towards the light.
This "light" is the light of our professional dedication in the field of outdoor direct-insert LED displays. We will continue to refine DIP technology, seek new breakthroughs in energy efficiency, brightness, and reliability, and consolidate our leadership in the high-end outdoor display market.
This "light" is also the light of trust we co-create and share with customers and partners. We will further deepen our global service layout, stay closer to markets and customers, and integrate the "people-first" philosophy into every touchpoint from R&D to service.
Perseverance leads to a promising future. In an era full of uncertainty, Kingaurora chooses to be the source of greatest certainty—fulfilling a promise of long-term stability and enduring value through years of technological focus. 2026, let us continue to join hands, using reliable screens to illuminate lasting light.
3th Building,Gaosite Zone Pingshan
New District, Shenzhen
sevice88@kingaurora.com
3th Building,Gaosite Zone Pingshan
New District, Shenzhen
