How Ne Zha Boosts Outdoor LED Screen Marketing

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Recently, the Chinese animated film Ne Zha: The Demon Boy II has set off a global movie-watching craze with its unique narrative style, stunning visual effects, and profound cultural connotations. The success of this film is not only attributed to the quality of the film itself but also to its powerful marketing and promotion. Among them, the role of outdoor LED display screens is particularly crucial.

1. The extremely powerful visual impact of outdoor LED display screens

Modern LED large screens, with their high - brightness, high - contrast - ratio, and wide - viewing - angle characteristics, create an extremely strong visual impact in high - traffic areas such as urban business districts, landmark buildings, and transportation hubs. Movie promotional posters, dynamic trailers, images of leading characters, and other content are played in a loop on outdoor large screens, which can quickly attract the audience's attention and increase the exposure rate. For example, in core business districts like Sanlitun in Beijing, Nanjing Road in Shanghai, and Huaqiangbei in Shenzhen, the movie promotional images on giant LED screens have rapidly spread the popularity of Ne Zha: The Demon Boy Making Havoc in the Sea.

2. Strong Interaction Promotes Social Fission Communication

Compared with traditional posters and TV advertisements, outdoor LED large screens have stronger interactivity. For example, the LED screens in some shopping malls and scenic areas are combined with AR technology, allowing audiences to "transform" into characters in the movie and share the experience on social media by scanning the QR code, thus forming secondary dissemination. In addition, the clips of *Ne Zha: The Demon Boy II* shown on some naked-eye 3D LED screens make Ne Zha seem to "burst out" from the screen, greatly enhancing the audience's sense of immersion and motivation for spreading the content.

3. 24 - hour All - day High - frequency Exposure

Different from the short-lived TV advertisements and social media push notifications, the promotion on outdoor LED large screens is available around the clock. It can continuously influence the passers-by and achieve long-term brand penetration. In particular, the large screen advertisements near cinemas can directly attract audiences to enter the cinemas and increase the ticket purchase conversion rate.

4. Enhance Brand Value and Contribute to the Long - tail Effect of the Movie IP

Excellent outdoor LED display advertisements can not only generate a huge volume of publicity during the film's release but also extend the influence of the movie IP. For example, some outdoor LED screens still play secondary - creation short films related to Ne Zha and derivative product advertisements after the film is off - screen, helping the movie IP to continue to ferment and driving the sales of subsequent peripheral products.

Indeed, to meet the requirements of 24 - hour all - day playback, high - brightness display, and have an extremely strong visual impact, high - brightness and energy - saving are the keys.

At present, Kingaurora focuses on DIP LED technology and has profound accumulation, especially in the field of outdoor displays. Its DIP570 lamp beads, with exclusive patented technology, have successfully solved industry pain points such as high brightness, energy - saving, and strong weather resistance, making them very suitable for scenarios such as outdoor movie promotion and naked - eye 3D large - screen display.

Core Characteristics of Outdoor LED Screens Meeting Movie Marketing Needs

High Brightness (≥10,000nits)

Ensure clear visibility even under direct strong light, suitable for continuous promotion during the day and at night. Kingaurora's DIP570 technology ensures that outdoor screens still have excellent visual effects in strong sunlight environments.

Low Energy Consumption, Energy - Saving and Environment - Friendly

Adopt high - luminous - efficiency LED chips and high - efficiency driving circuits to reduce power consumption while ensuring brightness, meeting the needs of long - term operation. It is more than 30% more energy - efficient than traditional SMD outdoor screens, reducing operating costs and supporting all - day playback.

High Refresh Rate + High Contrast Ratio

The refresh rate is ≥3840Hz, ensuring smooth dynamic videos without ghosting, and is compatible with cutting - edge display technologies such as high - definition naked - eye 3D and AR interaction. With a high contrast ratio (≥5000:1), it makes the picture have a stronger sense of hierarchy and a more obvious visual impact.

Super - strong Weather Resistance, Adapt to Harsh Environments

It has an IP65+ protection level, which is waterproof, dustproof, and anti - ultraviolet, and is suitable for various outdoor environments such as high temperature, cold, humidity, and coastal areas. The display screens of Kingaurora have been operating stably for a long time in high - temperature and humid Southeast Asia, coastal cities, and other places, proving its excellent weather resistance.

Intelligent Control + Remote Management

Support remote control via 5G/WiFi, and the advertising content can be replaced at any time to meet the precise marketing needs of different time periods and regions. Combined with sensors and AI data analysis, it can automatically adjust the brightness according to the ambient light intensity, further saving energy.

It can be seen that high - brightness and energy - saving outdoor LED screens can not only boost movie marketing but also reduce operating costs and enhance brand value. The high - brightness and energy - saving DIP screens based on Kingaurora's DIP570 technology are undoubtedly an ideal choice to achieve this goal.